
What man do you want to be today? It’s a question that comes to mind looking at Situationist’s fall-winter 2026 campaign featuring Parker van Noord. Photographed by Davit Giorgadze and styled by Dogukan Nesanir, the images introduce a wardrobe that challenges conventional masculine dressing.
Situationist Fall/Winter 2026 Campaign

Founded in Tbilisi, Georgia, in 2016 by designer and creative director Irakli Rusadze, the label draws on Georgian culture and tailoring traditions, bringing a provocative sensibility to clothes that demand more from their wearer. This season, a plunging red knit invites attention, while fitted leather tailoring requires a willingness to live with the material as much as its rebellious associations.

Even a cream double-breasted suit takes on a different personality when worn barefoot. Designing to challenge and inspire, Situationist turns getting dressed into a conscious choice of identity.









