Michele Morrone Takes Naples for Dolce & Gabbana Devotion

Dolce & Gabbana casts Michele Morrone and Irina Shayk in a passionate Naples romance for its Devotion fragrances.

The Fashionisto

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Published October 7, 2026

Michele Morrone seated on a wooden chair in a ribbed sleeveless henley and wide trousers, one hand raised near his face, in a Naples alley
Michele Morrone sits on a woven-seat chair in a sleeveless henley and wide-leg trousers for the Dolce & Gabbana Devotion campaign. Photo: Gordon Von Steiner / Dolce & Gabbana

Dolce & Gabbana finds a natural embodiment of its masculine ideal in Michele Morrone, who joins Irina Shayk for the Your Devotion campaign. Photographed by Gordon Von Steiner in Naples, the pair occupies the House’s persistent vision of southern Italian passion. Here, laundry-lined streets, Sacred Heart iconography, black tailoring, and physical attraction define their world.

Morrone embodies the Dolce & Gabbana man, dressed in little more than ribbed tanks, a sleeveless henley, high-waisted trousers, and a black suit. The campaign accompanies Devotion For Men Eau de Parfum, created by Olivier Cresp with lemon, coffee, and patchouli forming its woody-spicy accord. The fragrance is ultimately sold through character as much as scent, with Morrone looking perfectly at home in a fantasy Dolce & Gabbana has spent decades refining.

Dolce & Gabbana Devotion Campaign

Irina Shayk in an open crochet top and gold heart earrings leaning against Michele Morrone in a ribbed sleeveless henley, in a Naples alley with laundry overhead
Irina Shayk joins Michele Morrone for Dolce & Gabbana Devotion. Photo: Gordon Von Steiner / Dolce & Gabbana
Two Dolce & Gabbana Devotion fragrance bottles on a wrought-iron railing, one with a gold heart emblem and one in amber glass with a silver heart and sunburst
The Dolce & Gabbana Devotion bottles stand on a wrought-iron rail, one with an ornate gold heart and the other a silver heart ringed by rays. Photo: Gordon Von Steiner / Dolce & Gabbana
Black-and-white portrait of Michele Morrone in a ribbed tank and a thin chain necklace, seated on the floor against a bed with a carved wooden headboard
Michele Morrone poses against a bed in a ribbed tank and thin chain for Dolce & Gabbana Devotion. Photo: Gordon Von Steiner / Dolce & Gabbana

Dolce & Gabbana took a more intimate approach to The One fragrance campaign featuring Alberto Guerra and Madonna.

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