H&M Makes Fall 2026 Outerwear a Matter of Character

From collegiate prep to traditional tailoring, H&M uses outerwear to define different ideas of fall style.

The Fashionisto

/

Published October 3, 2026

Vasko Luyckx in a black-and-white photo walking past a modern building in a long double-breasted overcoat, one hand drawing the lapel across his chest
Vasko Luyckx draws the lapel of H&M’s long double-breasted overcoat across his chest. Photo: H&M

H&M makes the jacket a matter of character with its fall 2026 outerwear campaign. Models Ahmed Richards, Kyosuke Akiyoshi, and Vasko Luyckx inhabit different corners of the men’s wardrobe. They guide us from a plaid workwear-inspired jacket and wide trousers to collegiate dressing with a patched varsity jacket, shirt, and tie.

At the more traditional end, a double-breasted coat worn over a checked jacket and knitted polo brings tailoring into the mix, while a high-collar blouson taps the sporty minimalism of the 1990s. Together, the looks make a useful point about menswear now. Prep, workwear, sportswear, and tailoring no longer belong to separate tribes, and H&M approaches outerwear as the piece that can shift a man between them.

H&M Fall 2026 Outerwear

Ahmed Richards standing with arms crossed against a wall of glazed tiles in an oversized green plaid snap-front jacket with a dark corduroy collar and wide trousers
Ahmed Richards leans against glazed tile in H&M’s snap-front plaid jacket, its collar cut from corduroy. Photo: H&M
Kyosuke Akiyoshi standing on a sunlit plaza in a varsity jacket with leather sleeves and a gold letter patch over a red cable-knit sweater, striped shirt, tie, dark jeans, and tassel loafers
Kyosuke Akiyoshi layers a red cable-knit sweater under H&M’s leather-sleeved varsity jacket. Photo: H&M
Vasko Luyckx on a tiled outdoor staircase in a dark textured overcoat over a gray checked blazer and a ribbed knit polo
Vasko Luyckx stands on tiled steps in a micro-check blazer and ribbed polo beneath an H&M overcoat. Photo: H&M
Kyosuke Akiyoshi with long hair blowing across his face in warm sunlight, wearing a varsity jacket with a gold letter patch over a striped shirt and tie
Vasko Luyckx in a black-and-white photo wearing a zip-front high-collar blouson over a waffle-knit sweater, leaves drifting past in the foreground

H&M recently unveiled its fall 2026 Atelier collection, which experiments with classic tailoring.

  • Fashion Label:

    • Explore More Campaigns