Eyewear becomes an exercise in personality for Gucci’s fall-winter 2026 eyewear campaign. Photographed by Mark Seliger, the advertisement turns to a suspended moment that focuses the face and eyewear. Samuel Watson, who previously appeared in the Gucci Monte Carlo campaign, wears black acetate frames that transition from studious to mysterious. The ensembles reflect this shift well with optical glasses accenting checked tailoring and a Double G pendant while rectangular sunglasses pair with a leather shirt jacket. Under art director Riccardo Zanola, Gucci treats eyewear as a means of assuming another persona.
Gucci recently unveiled its Primavera campaign for fall, featuring Demna’s eclectic view on the House’s man.
