Hyunjin Brings Star Appeal to GUESS Fall 2026

Hyunjin fronts the GUESS fall 2026 campaign, mixing western style with denim and a dose of Rolling Stones attitude.

The Fashionisto

/

Published September 10, 2026

Hyunjin reclines on a tilting cantilever chair with his booted feet propped on a metal machine, wearing a denim jacket over a dark GUESS-logo T-shirt with light-wash jeans, for GUESS fall 2026
Hyunjin wears a denim jacket with a GUESS-logo tee for the brand’s fall 2026 campaign. Photo: Ji Yong Yoon / GUESS

GUESS rolls out the red carpet for Hyunjin with its fall 2026 campaign. Photographed by Ji Yong Yoon, the global brand ambassador takes to a California-inspired gas station. A familiar wardrobe of cowboy boots, faded denim, and leather jackets hints at western wear with Hyunjin lending the pieces a modern attitude.

That quality is magnified with the GUESS JEANS x The Rolling Stones collaboration, which brings the band’s famous tongue to graphic T-shirts and denim. It’s high-octane rock heritage paired with genuine star power. GUESS has long understood that jeans become more desirable when worn by someone people want to look like. Hyunjin gives that old formula new energy.

Hyunjin for GUESS Fall 2026 Campaign

Hyunjin sits in a truck cab with one hand to his mouth, wearing a denim jacket over a white GUESS JEANS T-shirt and a black cowboy hat, for GUESS fall 2026
Hyunjin poses in a truck cab, wearing a denim jacket, a GUESS JEANS T-shirt, and a cowboy hat. Photo: Ji Yong Yoon / GUESS
Hyunjin wears a washed gray Rolling Stones US Tour '78 T-shirt with the tongue logo under a black leather jacket, a chain necklace at his throat, for GUESS JEANS x The Rolling Stones
Hyunjin wears the GUESS JEANS x The Rolling Stones tour tee under a leather jacket for fall 2026. Photo: Ji Yong Yoon / GUESS JEANS
Hyunjin stands with his legs apart in front of a red and cream vintage pickup truck at night, wearing a black leather jacket over a pale ribbed tank with faded jeans and black boots, for GUESS fall 2026
Hyunjin stares down the camera in a leather jacket and faded jeans for the GUESS fall 2026 campaign. Photo: Ji Yong Yoon / GUESS
Hyunjin leans against the open door of a red and cream car at dusk, a black leather jacket sliding off one shoulder over a ribbed tank with dark jeans and silver rings, for GUESS fall 2026
Hyunjin pictured at dusk for the GUESS fall 2026 campaign. Photo: Ji Yong Yoon / GUESS
Hyunjin sits against a vintage gas pump in a denim jacket and a dark GUESS triangle-logo tee with light-wash jeans and dark zip ankle boots, for GUESS fall 2026
Hyunjin poses in studio with a red glow behind him, wearing a dark GUESS canvas jacket over a cropped pale tee with dark trousers and a brown cowboy hat, for GUESS fall 2026
Hyunjin stands at a gas station in a light-wash denim trucker jacket over a dark GUESS triangle-logo tee with light jeans and a USA belt buckle, for GUESS fall 2026
Hyunjin leans against an adobe wall in a black leather bomber over a Rolling Stones T-shirt with baggy light-wash jeans and beige suede boots, for GUESS JEANS x The Rolling Stones
Hyunjin crouches outdoors at dusk in a light-wash denim jacket embroidered Rolling Stones across the chest pocket, for GUESS JEANS x The Rolling Stones
Hyunjin seen from behind in a light-wash denim jacket with a large Rolling Stones tongue tour patch across the back, worn with matching patched jeans, for GUESS JEANS x The Rolling Stones
  • Fashion Label:

    • Explore More Campaigns