Fendi introduces its fall-winter 2026 campaign with the first imagery from Maria Grazia Chiuri’s debut collection for the house. Photographed by Jo Ann Callis, the campaign reflects the collection’s central idea of a shared wardrobe. Menswear and womenswear appear in conversation through mirrored silhouettes, tailoring, denim, and accessories.
Fendi Fall/Winter 2026 Campaign
Set against richly decorated Roman interiors, Fendi’s campaign pairs sharp shirting, relaxed suiting, leather outerwear, and signature handbags with an atmosphere that draws on the city’s cinematic legacy. The advertisement focuses on the emotional space between people. Models appear together while maintaining physical distance. They express the tension between intimacy and individuality through gesture and posture.
Inspired in part by the work of choreographer Pina Bausch, Callis builds each image as a suspended moment. The images invite viewers into a dreamlike world where architecture, light, and fashion work together. The result introduces Chiuri’s vision for Fendi through a study of connection, duality, and the evolving relationship between masculine and feminine dress.
Maria Grazia Chiuri’s same debut vision runs through Fendi’s revival of its signature bag for its centennial.
