Zara Chases Endless Summer with Francesco Ruggiero

Sun-bleached hues, weathered textures, and easy separates shape a coastal wardrobe with the ease of a well-worn summer tradition.

The Fashionisto

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Published June 1, 2026

Francesco Ruggiero stands under dappled tree shade in a cream knit sweater layered over an olive green thermal long-sleeve, paired with brown drawstring shorts and a gold chain
Francesco Ruggiero wears a layered beach look for Zara. Photo: Zara

Zara escapes to the beach for its latest menswear edit, casting Francesco Ruggiero in sun-drenched images that capture summer at its slowest. Set against golden sands and calm coastal stretches, Francesco moves between surf, shoreline, and shade in a wardrobe suited to long days outdoors.

Zara Summer 2026 Beachwear

Francesco Ruggiero shields his eyes with one arm while holding a green coconut, wearing olive hibiscus-print swim shorts on a sun-warmed sand beach
Francesco Ruggiero pauses with a fresh coconut between dips, styled in tropical-print swim shorts. Photo: Zara

Printed swim trunks, graphic tees, lightweight sweatshirts, and open plaid shirts recall the surf and travel photography that once filled summer catalogs and magazine back pages. Oversized sunglasses, bucket hats, and shell necklaces round out a wardrobe that feels collected over the course of a summer.

Francesco Ruggiero leans against a palm trunk in a coral pink plaid short-sleeve shirt left open over a bare chest, black swim shorts, a beige bucket hat, and sunglasses
A coral plaid shirt and swim shorts with a bucket hat channel summer ease. Photo: Zara

The styling runs on weathered textures and sun-bleached color, working through dusty pinks, washed olives, ocean blues, and warm neutrals.

Francesco Ruggiero strides out of the surf at golden hour in navy and white vertical striped swim trunks and dark sunglasses, sunlight flaring across his bare chest
Francesco Ruggiero catches the last light in striped swim trunks for Zara. Photo: Zara

Whether hauling a surfboard across the sand or cooling off at the water’s edge, the edit lands on the carefree mood Zara is after, one rooted in the simple pleasures of salt air, late sunsets, and clothes made for the days between them.

Francesco Ruggiero stands barefoot on a wide sand beach with a longboard upright beside him, wearing a faded navy Miami sweatshirt and black hibiscus-print swim shorts, ocean and hazy islands behind him
Surf in hand, Francesco Ruggiero models a faded Miami sweatshirt with printed trunks. Photo: Zara

Bad Bunny’s BENITO ANTONIO line with Zara shows another side of the brand’s summer, with tailoring, hoodies, and washed caps shot along the Puerto Rican coast.

Intimate close-up of Francesco Ruggiero resting his head on his arm in a coral red corded bucket hat and a shell necklace, dappled warm light across his face
Francesco Ruggiero settles in under the brim of a red bucket hat. Photo: Zara
Francesco Ruggiero stands shirtless beneath a red beach umbrella, gripping the pole, wearing red and ivory hibiscus-print swim shorts and a coral shell necklace
Francesco Ruggiero sits shirtless on the sand with his back to the camera, wearing a paisley bandana tied around his head and a thin pendant chain, salt and sand clinging to his shoulders as ocean waves and distant mountains stretch behind him in black and white
Francesco Ruggiero strides out of the surf at golden hour in navy and white vertical striped swim trunks and dark sunglasses, sunlight flaring across his bare chest
Francesco Ruggiero stands waist-deep in the ocean at sunset with wet hair pushed back, a multicolored beaded necklace at his throat, his torso outlined against a pink and orange sky
Tight close-up of Francesco Ruggiero in dark sunglasses, water droplets clinging to the lenses and stubble shading his jaw under golden afternoon light
Francesco Ruggiero stands with his back to the camera at sunset, wearing a vintage-style graphic T-shirt with a tropical illustration and dark printed shorts, the violet ocean stretching to silhouetted mountains
Francesco Ruggiero catches a falling coconut against his chest, water droplets in motion around him, wearing sunglasses, a beaded necklace, and dark hibiscus-print swim shorts, in black and white
Close portrait of Francesco Ruggiero in a moss green dotted bandana tied across his forehead, layered beaded and pendant necklaces resting against his bare chest
Francesco Ruggiero smiles in dark sunglasses while extending a coconut toward the camera, wearing a beaded necklace and dark hibiscus-print swim shorts on a wide sand beach, photographed in black and white
Francesco Ruggiero leans against a black volcanic rock wall in sunglasses, a backward baseball cap, a faded San Juan souvenir T-shirt, and washed denim shorts, photographed in black and white by the shore
Francesco Ruggiero sits against a warm beige wall wearing a faded red wide-brim bucket hat with a cord, dark sunglasses, and a cream and navy raglan-sleeve tee with a beaded necklace
Francesco Ruggiero stands with his back to the camera in front of a tall palm tree, wearing a washed dark graphic T-shirt with a tropical illustration printed across the back
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