Louis Vuitton takes to Central Park for pre-fall 2026, where Pharrell Williams turns one of New York’s most public stretches into an everyday theater for menswear. Photographed by Oliver Hadlee Pearch, the campaign follows a cast that includes athletes Tyshawn Jones, Carlisle Aikens, and Calvin Royal III alongside models Mathieu Simoneau, Akbar Shamji, and Luke Champion.
Louis Vuitton Pre-Fall 2026 Campaign
At the campaign’s center is Tyshawn Jones, the Bronx-born skateboarder moving through familiar ground. He’s equally at home crossing park bridges, cycling shaded paths, or pausing for a game of ping-pong, folding luxury into the routines of everyday city life.
The season builds on what Pharrell calls “Park Prep,” a wardrobe that puts tailoring and sportswear on equal footing. Monogram micro-checks soften into relaxed sets, with indigo denim coach jackets sitting alongside cable-knit cardigans and ribbed track pieces.
Louis Vuitton’s familiar signatures arrive reworked through washed Damoflage treatments, Monogram Surplus motifs, and raffia Damier finishes. Accessories lean into the park setting with Keepalls fitted for tennis rackets and ping-pong details.
New York supplies the energy throughout, and Pharrell makes luxury feel at ease within it. The clothes keep their shape on park benches, bike paths, and ping-pong tables alike.
Pharrell’s New York chapter sits next to the house’s trunk edition for life between cities.
