Yohji Yamamoto

The Japanese designer who debuted in Paris in 1981 with oversized, black-dominant silhouettes that displaced Western tailoring conventions, still showing under his own name and Y-3.
Yohji Yamamoto

K2 images / Shutterstock.com


Born: 1943 (82)

From: Tokyo, Japan

Creative Director: Yohji Yamamoto (1981 -)
Y-3 (2002 -)

Website: yohjiyamamoto.co.jp/en


Yohji Yamamoto

The Japanese designer who debuted in Paris in 1981 with oversized, black-dominant silhouettes that displaced Western tailoring conventions, still showing under his own name and Y-3.

Yohji Yamamoto studied at Bunka Fashion College in Tokyo, graduating in 1969 after first taking a law degree at Keio University in 1966. He worked for his mother, Fumi Yamamoto, a Tokyo dressmaker based in Kabukicho, before launching his own ready-to-wear label, Y’s, in 1972. His Tokyo runway debut followed in 1977.

The work is a study in black wool gabardine and drapery cut away from the body. Oversized coats and asymmetric skirts foreground the seam as ornament, and the silhouette swallows the figure.

The Yohji Yamamoto Paris debut came in 1981, shown the same season as Rei Kawakubo’s Comme des Garçons and received by the French press as a single Japanese rupture in the schedule. The clothes were frayed wool, slashed jersey, flat shoes, a palette of black on black. Long jackets had sleeves that hung past the wrist. Trousers gathered at unexpected points, and knitwear was pulled through with holes.

Against the Mugler and Montana shoulder of the early 1980s, Yamamoto’s proposition sat closer to the line later picked up by Martin Margiela and, at a distance, by Phoebe Philo at Céline. The Council of Fashion Designers of America named him International Designer of the Year in 1999. France appointed him Officier de l’Ordre National du Mérite in 2005, followed by Commandeur de l’Ordre des Arts et des Lettres in 2011.

The Y-3 collaboration with Adidas, launched in October 2002 with the spring-summer 2003 collection, extended the main line’s vocabulary of black nylon, oversized track tailoring, and high-shafted sneakers into a standalone label that remains in production. Yamamoto continues to show the Yohji Yamamoto Pour Homme and women’s collections in Paris, with Y-3 now into its third decade under his name.

Forty-plus years on from the Paris debut, the house remains the reference point for a tailoring tradition that treats black as a full palette and the back of a garment as its front.

Continue Reading

Collected Work

A$AP Nast Brings NY Energy to Y-3’s Fall 2024 Campaign

August 1, 2024

A$AP Nast Brings NY Energy to Y-3’s Fall 2024 Campaign

Y-3’s latest campaign is a gritty, black-and-white love letter to New York City. The fashion brand’s fall-winter 2024 advertisement, with

Y-3 Fall 2024: Ultraviolet Visions, The Organic Synthetic

January 24, 2024

Y-3 Fall 2024: Ultraviolet Visions, The Organic Synthetic

Y-3’s fall-winter 2024 collection is an ode to the fusion of organic and synthetic, weaving a narrative of contrasts. The

Y-3 Spring 2024: Redefining Modern Sportswear

June 24, 2023

Y-3 Spring 2024: Redefining Modern Sportswear

Adidas and Yohji Yamamoto are back at it again, pushing the boundaries of sportswear with Y-3’s spring-summer 2024 collection. The

Y-3 Revisited By Palace for New Collaboration

November 9, 2022

Y-3 Revisited By Palace for New Collaboration

The 20 Years: Recoded anniversary festivities from adidas and Yohji Yamamoto are coming to an end, and they’re doing it provocatively by working with Palace on a line

Y-3 Presents Chapter 4: Memories of Exotics

August 31, 2022

Y-3 Presents Chapter 4: Memories of Exotics

Chapter 4 of Y-3’s fall-winter 2022 advertising campaign is titled “Memories of Exotics.” The fashion label’s final ad release for the season

Y-3 Unveils Chapter 3 Campaign for Fall

July 13, 2022

Y-3 Unveils Chapter 3 Campaign for Fall

Adidas and Yohji Yamamoto continue the celebration of Y-3’s 20th anniversary, “20 Years: Re-Coded,” with the fashion label’s latest offering. Y-3 presents “Chapter 3: Memories

Y-3 & Real Madrid Reunite for Collection

March 24, 2022

Y-3 & Real Madrid Reunite for Collection

Y-3 joins with the iconic football club Real Madrid to commemorate two milestones with an exclusive new collection. Real Madrid celebrates its 120th

Zinedine Zidane Stars in Y-3 Campaign as adidas & Yamamoto Celebrate 20 Years

February 24, 2022

Zinedine Zidane Stars in Y-3 Campaign as adidas & Yamamoto Celebrate 20 Years

2022 celebrates the twentieth anniversary of adidas’ collaboration with designer Yohji Yamamoto for the Y-3 brand. Thus, it’s understandable that the season takes on a reflective

Youssouf ‘Sets the Pace’ in Y-3 for East Dane

September 5, 2019

Youssouf ‘Sets the Pace’ in Y-3 for East Dane

Y-3 Fall/Winter 2019 Men’s Collection at East Dane East Dane channels a sporty cool with its latest feature. As per

Alan Solonchuk Takes the Spotlight for Y-3 Fall ’19 Campaign

June 18, 2019

Alan Solonchuk Takes the Spotlight for Y-3 Fall ’19 Campaign

Y-3 taps model Alan Solonchuk as the face of its fall-winter 2019 campaign. Yvan Fabing photographs the advertisement, collaborating with

Next