Fursac

Fursac was founded in Paris in 1973 by the Laufer brothers, taking its name from Saint-Étienne-de-Fursac in the Creuse region, where the label set up its first workshops. It started life as Monsieur de Fursac, a suit manufacturer distributed through multi-brand stores across France, a business proposition rooted in supplying French tailoring at scale before retail visibility came later.

The name itself suggested nobility, though Monsieur de Fursac was simply a gentleman from Saint-Étienne-de-Fursac, and that gentlemanly framing defined how the label was understood for its first two decades.

Tailoring has always been the spine of the house. Following Edmond Cohen’s takeover in 1990, Fursac relaunched and opened its first store in 1992 at 112 rue de Richelieu in Paris, the former address of High Life Taylor, a 19th century French tailoring landmark.

The design language sits in wool suiting, pinstripes, two-piece formal wear, and a casualwear extension that grew alongside the suits. Tailoring represents 70 percent of revenue, with casual wear at 30 percent, which places the label closer to French houses like Sandro or Officine Générale than to designer runway brands.

The shift from Monsieur de Fursac to De Fursac arrived in 2003 as part of a wider brand revamp, and Artistic Director Alix Le Naour, who joined in 2012, drove the expansion of the casual wear offering over the following years.

The brand’s trajectory shifted sharply at the end of the last decade. In June 2019, SMCP acquired De Fursac, folding it into the group behind Sandro, Maje, and Claudie Pierlot. In under three years, Fursac changed owners, was entrusted to a new CEO in Elina Kousourna, shortened its name to Fursac, and recruited Gauthier Borsarello as creative lead, who brought a vintage menswear sensibility to the studio.

The house joined the Paris Fashion Week Men’s calendar with its spring-summer 2023 collection at the Cité de l’Architecture et du Patrimoine inside the Palais de Chaillot, its first appearance on the official schedule, and Borsarello continued through the fall-winter 2025 runway before departing in December 2025.

Today, Fursac dresses French professional men through tailoring at around the 1,200 to 1,800 euro suit range, sitting in the upper-accessible end of the European menswear market with a growing footprint in London and Asia.