Fursac Spring 2024 Campaign: Tides of Tradition, Modern Seas

The Fashionisto

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Published February 21, 2024

Jake Hodder models a virgin wool and mohair kilt for Fursac's spring-summer 2024 campaign.Pin
Jake Hodder models a virgin wool and mohair kilt for Fursac’s spring-summer 2024 campaign. Photo: Kyle Weeks / Fursac

Set against the rugged backdrop of Brittany’s Emerald Coast, the Fursac spring-summer 2024 campaign is a modern homage to maritime traditions. The collection navigates a sea of style with a palette steeped in navy blue, intertwined with crisp whites, deep indigo, and rich licorice tones.

It’s a visual journey that honors the past while charting a course for the future, embodying a spirit of adventure and camaraderie among friends with a shared passion for fashion.

Fursac Spring/Summer 2024 Campaign

Showcasing a modern interpretation of nautical style, Jake Hodder and Abas Abdirazaq appear in Fursac's spring-summer 2024 campaign.Pin
Showcasing a modern interpretation of nautical style, Jake Hodder and Abas Abdirazaq appear in Fursac’s spring-summer 2024 campaign. Photo: Kyle Weeks / Fursac

Fursac’s advertisement showcases timeless garments reinvented with a contemporary twist, capturing the essence of a stylish excursion. Pieces that once symbolized the seafaring life—like the reinterpreted peacoat and the sailor’s sweater—now symbolize a sophisticated, modern attitude.

These classic icons are presented with a fresh perspective—offering a grounded style about evolution, not revolution.

Abas Abdirazaq dons a graphic look for Fursac's spring-summer 2024 campaign.Pin
Abas Abdirazaq dons a graphic look for Fursac’s spring-summer 2024 campaign. Photo: Kyle Weeks / Fursac

Fursac’s ad resonates with the stories of its Creative Director, Gauthier Borsarello’s ancestors, whose lives were interwoven with the ocean through fishing and trade. The campaign acts as a narrative thread weaving through each garment’s fabric, offering a stylish tribute to maritime heritage.

Fursac showcases formal wear for its spring-summer 2024 campaign.Pin
Fursac showcases formal wear for its spring-summer 2024 campaign. Photo: Kyle Weeks / Fursac

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