Set against the rugged backdrop of Brittany’s Emerald Coast, the Fursac spring-summer 2024 campaign is a modern homage to maritime traditions. The collection navigates a sea of style with a palette steeped in navy blue, intertwined with crisp whites, deep indigo, and rich licorice tones.
It’s a visual journey that honors the past while charting a course for the future, embodying a spirit of adventure and camaraderie among friends with a shared passion for fashion.
Fursac Spring/Summer 2024 Campaign
Fursac’s advertisement showcases timeless garments reinvented with a contemporary twist, capturing the essence of a stylish excursion. Pieces that once symbolized the seafaring life—like the reinterpreted peacoat and the sailor’s sweater—now symbolize a sophisticated, modern attitude.
These classic icons are presented with a fresh perspective—offering a grounded style about evolution, not revolution.
Fursac’s ad resonates with the stories of its Creative Director, Gauthier Borsarello’s ancestors, whose lives were interwoven with the ocean through fishing and trade. The campaign acts as a narrative thread weaving through each garment’s fabric, offering a stylish tribute to maritime heritage.
