Fursac, which SMCP Group acquired in 2019, is embracing a new attitude for its spring-summer 2022 campaign. Jean-Baptiste Talbourdet-Napoleone, creative director, and Lolita Jacobs, art director, collaborate to provide a fresh perspective to the Fursac man. Fursac’s elegant man finds a contemporary incarnation in the faces of Yuri Pleskun and Prithvi Balwantsingh for the spring collection.
Fursac Spring/Summer 2022 Campaign
Fursac has created a high-impact ad campaign for the spring season with photographer Oliver Hadlee Pearch. Pearch focuses his camera lens on Yuri and Prithvi, capturing a blend of close-up and full-body photos of the two models. Throughout the sequence of images, an emphasis is placed on the Fursac man’s attitude while also recognizing and appreciating his immaculate sense of style.
Sheila Single styles Fursac’s spring-summer 2022 campaign. Yuri and Prithvi wear tailored ensembles that highlight classic menswear designs while maintaining a sartorial edge for today. Meanwhile, with the assistance of hairstylist Joseph Pujalte and manicurist Julie Villanova, Yuri and Prithvi are campaign-ready.