Gucci magnifies its brand message with the fall-winter 2025 Portrait Series campaign, which makes even subtle actions feel significant. When Cole Mohr clasps a green suede duffle, you see Gucci’s leather-goods legacy at play with its iconic Web detail. Meanwhile, a turned-down collar or draped scarf reads as sprezzatura, Gucci’s ethos of studied ease.
Gucci Fall/Winter 2025 Campaign
For the Gucci fall-winter 2025 advertisement, photographer Catherine Opie documents moments that distill the house’s identity. A slate-grey suit silhouette calls back to the label’s archive cuts, while a lavender mohair cardigan nods to its recent runways.
Each featured model acts as a conduit for Gucci’s conversation between past and present. Their varied ages and backgrounds reinforce the brand’s reach across generations, showing how a house code travels through time.
A simple shoulder tilt or concealed hand defines Gucci’s signature style in this season’s campaign. The portraits illustrate the Italian brand’s character through its designs and the way people wear them. For Gucci, style emerges in the private exchange between garment and wearer.
