Louis Vuitton presents its latest sneaker with a campaign starring House Ambassador Callum Turner. The British actor showcases the LV BUTTERSOFT, a standout from Pharrell Williams’ fall-winter 2025 collection for the Maison.
Callum Turner for Louis Vuitton LV BUTTERSOFT
The LV BUTTERSOFT sneaker carries a soft, sculptural volume shaped from thick, pliable leather, creating a profile that brings to mind 1960s trainers. The vintage influence is evident in the curved outsole and padded shape, but the finish is entirely grounded in the present.
This design marks a shift in Louis Vuitton’s approach to footwear under Williams. Its pillow-like body frames the LV initials in raised relief, while subtle color blocking along the toe and heel sharpens the silhouette.
The LV BUTTERSOFT arrives in a range of colorways and materials, including a pale cream with tan accents and a richer golden tone with red trim. The sneaker reinforces Louis Vuitton’s commitment to footwear that lives in the now, pulling from past references but shaped for today’s pace and sensibility.
