Emporio Armani frames summer 2025 with a clear point of view, drawing focus to its men’s underwear collection. Photographer Bruno Staub captures the campaign, using direct lighting to bring out the texture in briefs, mesh tanks, and boxers. The images reflect the ease that has long shaped Emporio Armani’s vision of the modern man.
Emporio Armani Summer 2025 Underwear
Models Erwan Konate, Samuel Watson, and Balthazar Dib lead the underwear campaign. The trio embodies the man of Emporio Armani, posing against hay bale backdrops that ground the ad in tactile authenticity.
The collection spans the classics, from logo waistband briefs and striped cotton boxers to mesh tanks. There’s an athletic sensibility to the fit, with close-cut trunks and boxer briefs that contour cleanly, referencing Armani’s long-standing preference for understated athleticism since the era of its iconic 1980s advertising.
Collectively, the imagery presents an understated ethos. The look signals summer comfort: breathable mesh, soft jersey cotton, and cuts that work for lounging or layering. Emporio Armani sets a clear tone for a season defined by intentional simplicity.
