Sam Webb & Lucas Kerr for Diesel Only The Brave Tattoo Campaign

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Permanent Mark–To promote Only The Brave Tattoo, the latest addition to the Only The Brave fragrance line, Diesel enlisted male models Sam Webb and Lucas Kerr to play a short movie, shot in Los Angeles by Paul Geusebroek. Running across a chaotic city, the models finally face each other at the end of the commercial, in a parking on the roof of a building.