![Zlatan Ibrahimovic 2022 HM Move 001 Zlatan Ibrahimović H&M Move 2022](https://www.thefashionisto.com/wp-content/uploads/2022/10/Zlatan-Ibrahimovic-2022-HM-Move-001.jpg)
H&M Move is a movement brand whose fashionable and functional movewear aims to get the world moving. Zlatan Ibrahimović, the brand’s new global Brand Mover, raises the stakes. The Swedish soccer player joins the H&M Move team, whose objective is to get everyone active and democratize sports. Ibrahimović will also star in a spring 2023 H&M Move advertising campaign.
![Zlatan Ibrahimovic 2022 HM Move 002 Zlatan Ibrahimović H&M Move 2022 Red Jacket Shorts](https://www.thefashionisto.com/wp-content/uploads/2022/10/Zlatan-Ibrahimovic-2022-HM-Move-002.jpg)
Zlatan Ibrahimović for H&M Move
Growing up, Zlatan Ibrahimović believed he was frequently ignored or condemned for his movement. “Boys and girls growing up like I did should be able to wear what the professional athletes wear. That is what H&M Move stands for.” The sports star adds, “I strongly believe in the brand mission of giving everybody the chance to move. Because moving has changed my life 100%.”
Zlatan Ibrahimović makes his H&M Move debut, starring alongside Jane Fonda in a short film. The Oscar-winning actress, activist, and fitness icon invites Ibrahimović to execute some of her renowned routines. However, Ibrahimović has a couple of his own impressive moves to demonstrate.
![Zlatan Ibrahimovic 2022 HM Move 004 Zlatan Ibrahimović Feet H&M Move 2022 Floor](https://www.thefashionisto.com/wp-content/uploads/2022/10/Zlatan-Ibrahimovic-2022-HM-Move-004.jpg)
![Zlatan Ibrahimovic 2022 HM Move 003 Zlatan Ibrahimović H&M Move 2022 Stretching](https://www.thefashionisto.com/wp-content/uploads/2022/10/Zlatan-Ibrahimovic-2022-HM-Move-003.jpg)
![Zlatan Ibrahimovic 2022 HM Move 005 Zlatan Ibrahimović Feet H&M Move 2022 Handstand](https://www.thefashionisto.com/wp-content/uploads/2022/10/Zlatan-Ibrahimovic-2022-HM-Move-005.jpg)
![Zlatan Ibrahimovic 2022 HM Move 006 Zlatan Ibrahimović Feet H&M Move 2022 Leg Stretches](https://www.thefashionisto.com/wp-content/uploads/2022/10/Zlatan-Ibrahimovic-2022-HM-Move-006.jpg)