Zlatan Ibrahimović Gets Moving with H&M Move

The Fashionisto

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Published October 20, 2022

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Zlatan Ibrahimović links up with H&M Move as a new brand ambassador. Photo: H&M

H&M Move is a movement brand whose fashionable and functional movewear aims to get the world moving. Zlatan Ibrahimović, the brand’s new global Brand Mover, raises the stakes. The Swedish soccer player joins the H&M Move team, whose objective is to get everyone active and democratize sports. Ibrahimović will also star in a spring 2023 H&M Move advertising campaign.

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Sporting movewear, Zlatan Ibrahimović is all smiles as he works out in H&M Move. Photo: H&M

Zlatan Ibrahimović for H&M Move

Growing up, Zlatan Ibrahimović believed he was frequently ignored or condemned for his movement. “Boys and girls growing up like I did should be able to wear what the professional athletes wear. That is what H&M Move stands for.” The sports star adds, “I strongly believe in the brand mission of giving everybody the chance to move. Because moving has changed my life 100%.”

Zlatan Ibrahimović makes his H&M Move debut, starring alongside Jane Fonda in a short film. The Oscar-winning actress, activist, and fitness icon invites Ibrahimović to execute some of her renowned routines. However, Ibrahimović has a couple of his own impressive moves to demonstrate.

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H&M Move announces Zlatan Ibrahimović as a new brand ambassador with a spot that features the footballer working out. Photo: H&M
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Stretching, Zlatan Ibrahimović teams up with H&M Move. Photo: H&M
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Showing his strength and the durability of H&M Move, Zlatan Ibrahimović performs a handstand. Photo: H&M
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Swedish footballer Zlatan Ibrahimović links up with H&M Move as its newest brand ambassador. Photo: H&M

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