Henry Lau & Leo Wu Embrace Adventure with Zegna Outdoor

November 10, 2022
Henry Lau wears a cable-knit sweater and knit beanie for the Zegna Outdoor collection campaign.
Henry Lau wears a cable-knit sweater and knit beanie for the Zegna Outdoor collection campaign. Photo: Zegna

Zegna has launched a new men’s lineup for the outdoors. The Zegna Outdoor collection features chic menswear with an active lifestyle in mind. With a campaign, the Italian brand highlights its collection of tactile knitwear, functional accessories, and more. Henry Lau and Leo Wu, known for their on-trend style, front the outing.

Embracing neutral-colored style, Leo Wu appears in the Zegna Outdoor collection campaign.
Leo Wu appears in the Zegna Outdoor collection campaign, embracing a neutral-colored style. Photo: Zegna

Zegna Outdoor Collection

The Zegna Outdoor collection features the 232 Brand Mark, a graphic tribute to the 232 Road of values that has helped define Zegna as a brand. The brand mark can be found on many clothing and accessories that make up this season’s collection. It also serves as an expression of Zegna’s identity, as it represents simplicity and elegance.

Singer Henry Lau connects with Zegna as the face of its Outdoor collection.
Singer Henry Lau connects with Zegna as the face of its Outdoor collection. Photo: Zegna

Henry Lau, who has been in the public eye since he was a teen, is a singer and actor. He is known for being a member of the K-pop boy band Super Junior, its subgroup Super Junior-M and as an actor in various dramas and movies.

Taking the spotlight, Leo Wu fronts the Zegna Outdoor collection campaign.
Taking the spotlight, Leo Wu fronts the Zegna Outdoor collection campaign. Photo: Zegna

Zegna Outdoor, the new collection, is inspired by Oasi Zegna. A beautiful destination, Oasi Zegna is a free-to-enter natural zone of roughly 100 square kilometers in the Biellese Alps of Piedmont, Italy. Inspired by Oasi Zegna, the new Outdoor collection is for men who love adventure and travel. The range offers modern cold-weather essentials while highlighting the brand’s core values: innovation, quality, and style.

Zegna enlists Henry Lau to star in its new ad for its Outdoor collection.
Zegna enlists Henry Lau to star in its new ad for its Outdoor collection. Photo: Zegna

Chinese actor Leo Wu stars in the Zegna Oasi Cashmere campaign.
Chinese actor Leo Wu stars in the Zegna Oasi Cashmere campaign. Photo: Zegna

Leo Wu for Zegna Oasi Cashmere Collection

Leo Wu is a Chinese actor. He is one of the most popular stars in China and has starred in numerous films and television series. Zegna recently announced Wu as a brand ambassador. The actor made his Zegna debut fronting an outing for the brand’s Oasi Cashmere collection that delivers contemporary essentials in colors inspired by Oasi Zegna.

Showcasing monochrome style, Leo Wu fronts the Zegna Oasi Cashmere campaign.
Showcasing monochrome style, Leo Wu fronts the Zegna Oasi Cashmere campaign. Photo: Zegna