Zegna has launched a new men’s lineup for the outdoors. The Zegna Outdoor collection features chic menswear with an active lifestyle in mind. With a campaign, the Italian brand highlights its collection of tactile knitwear, functional accessories, and more. Henry Lau and Leo Wu, known for their on-trend style, front the outing.
Zegna Outdoor Collection
The Zegna Outdoor collection features the 232 Brand Mark, a graphic tribute to the 232 Road of values that has helped define Zegna as a brand. The brand mark can be found on many clothing and accessories that make up this season’s collection. It also serves as an expression of Zegna’s identity, as it represents simplicity and elegance.
Henry Lau, who has been in the public eye since he was a teen, is a singer and actor. He is known for being a member of the K-pop boy band Super Junior, its subgroup Super Junior-M and as an actor in various dramas and movies.
Zegna Outdoor, the new collection, is inspired by Oasi Zegna. A beautiful destination, Oasi Zegna is a free-to-enter natural zone of roughly 100 square kilometers in the Biellese Alps of Piedmont, Italy. Inspired by Oasi Zegna, the new Outdoor collection is for men who love adventure and travel. The range offers modern cold-weather essentials while highlighting the brand’s core values: innovation, quality, and style.
Leo Wu for Zegna Oasi Cashmere Collection
Leo Wu is a Chinese actor. He is one of the most popular stars in China and has starred in numerous films and television series. Zegna recently announced Wu as a brand ambassador. The actor made his Zegna debut fronting an outing for the brand’s Oasi Cashmere collection that delivers contemporary essentials in colors inspired by Oasi Zegna.