Versace Defines Summer Chic with La Vacanza 2024 Campaign

The Fashionisto

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Published May 12, 2024

Models Hedi Ben Tekaya and Aivita Mūze front the Versace La Vacanza campaign. Pin
Models Hedi Ben Tekaya and Aivita Mūze front the Versace La Vacanza campaign. Photo: Jo Fetto / Versace

Versace captures the essence of summer with its 2024 La Vacanza campaign, showcasing a captivating collection that invites the warm embrace of the season. The advertisement is set against picturesque locales that embody freedom and endless summer days, photographed by Jo Fetto.

Donatella Versace draws inspiration from the boundless possibilities of summer, influencing the creation of garments that blend classic elegance with modern sophistication.

Versace La Vacanza 2024 Campaign

Anthony Thomason models a silver baroque silk outfit for the Versace La Vacanza campaign.Pin
Anthony Thomason models a silver baroque silk outfit for the Versace La Vacanza campaign. Photo: Jo Fetto / Versace

The Versace La Vacanza collection celebrates the ocean’s majestic beauty, as seen in the stunning Barocco Sea print adorning shirts and shorts. This motif is a contemporary reinterpretation of Versace’s iconic Trésor de la Mer and Barocco prints, offering stylish matching sets that resonate with a maritime theme.

Hedi Ben Tekaya dons a double-breasted suit for the Versace La Vacanza campaign.Pin
Hedi Ben Tekaya dons a double-breasted suit for the Versace La Vacanza campaign. Photo: Jo Fetto / Versace

For occasions that call for a more formal touch, the campaign introduces a double-breasted suit in summer wool, exemplifying tailored finesse in a subdued palette that complements the natural seaside backdrop.

Noah Tumataroa and Anthi Fakidari embody the spirit of La Vacanza in a short video directed by Salvatore Delle Femmine. Their dynamic portrayal highlights the fluidity and comfort of summer silk, satin, and jersey fabric—reflecting the season’s joy and sophistication.

Zaquel Mendes wears a Barocco Sea silk shirt for the Versace La Vacanza campaign.Pin
Zaquel Mendes wears a Barocco Sea silk shirt for the Versace La Vacanza campaign. Photo: Jo Fetto / Versace

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