Quirky / Stereotypical / Cheeky / Eccentric / Loud
This fall, a special select group of retailers will be carrying a fun offering of umbrellas that take their inspiration from British culture. Carried under the name London Undercover, the range is eco-friendly using recycled canvas fabric, biodegradable handles, packaging, metal shafts and frames. Jamie Milestone, the graphic designer behind the idea wanted to embrace London’s rainy weather with a fun way to dress up an everyday item like the umbrella. After the cut are the various mood boards that inspired each design.
Quintessentially British / Smart / City Gent Mentality / Vital Accessories
Classic / Established / Historical / Rigid / Sovereignty
Style / Change / Culture / Freedom / Flamboyance / Excitement / Cutting-Edge