Tiffany & Co. has just launched its latest jewelry campaign in anticipation of the September release of four all-gender Tiffany Lock bracelets. Tyshawn Jones, a world-class skateboarder, shoe designer, restauranteur, and now Tiffany & Co. brand representative, appears alongside supermodel Imaan Hammam in the Tiffany Lock advertisement.
Tiffany & Co. Tiffany Lock Campaign
Mario Sorrenti photographs Tyshawn Jones and Imaan Hammam for Tiffany & Co.’s Tiffany Lock campaign. The brand’s new collection includes 18K yellow, rose, and white gold bracelets. Tiffany & Co. boldly reimagines the recurring Tiffany padlock motif in what executive Alexandre Arnaut describes as “an elegant interpretation of an archival functional design.”
Tiffany & Co.’s metal-only and diamond bracelet iterations all have an innovative swivel clasp that represents our personal bonds, how they shape us, and how they contribute to our evolving sense of inclusivity. Tyshawn Jones embodies this sense of connection and togetherness, as evidenced by his admission that “I do everything for my mother.” Skateboarding stars like Jones are always in style, and the award-winning athlete proves it in the Tiffany Lock campaign.