Tyshawn Jones & Imaan Hammam Front Tiffany & Co. Campaign

August 15, 2022
Imaan Hammam Tyshawn Jones Tiffany & Co. Campaign 2022 Tiffany Lock
Imaan Hammam and Tyshawn Jones come together as the stars of Tiffany & Co.’s Tiffany Lock campaign. Photo Credit: Mario Sorrenti / Tiffany & Co.

Tiffany & Co. has just launched its latest jewelry campaign in anticipation of the September release of four all-gender Tiffany Lock bracelets. Tyshawn Jones, a world-class skateboarder, shoe designer, restauranteur, and now Tiffany & Co. brand representative, appears alongside supermodel Imaan Hammam in the Tiffany Lock advertisement. 

Tyshawn Jones Silk Shirt Black Diamond Necklace Tiffany & Co. Campaign 2022
Tyshawn Jones wears a black silk shirt with a Tiffany & Co. diamond necklace for the brand’s Tiffany Lock campaign. Photo Credit: Mario Sorrenti / Tiffany & Co.

Tiffany & Co. Tiffany Lock Campaign

Mario Sorrenti photographs Tyshawn Jones and Imaan Hammam for Tiffany & Co.’s Tiffany Lock campaign. The brand’s new collection includes 18K yellow, rose, and white gold bracelets. Tiffany & Co. boldly reimagines the recurring Tiffany padlock motif in what executive Alexandre Arnaut describes as “an elegant interpretation of an archival functional design.” 

Related: JACKSON YEE STARS IN TIFFANY & CO. ATLAS X CAMPAIGN

Tyshawn Jones Imaan Hammam Tiffany & Co. Tiffany Lock Campaign 2022
Tiffany & Co. unveils its Tiffany Lock campaign with skateboarder Tyshawn Jones and model Imaan Hammam. Photo Credit: Mario Sorrenti / Tiffany & Co.

Tiffany & Co.’s metal-only and diamond bracelet iterations all have an innovative swivel clasp that represents our personal bonds, how they shape us, and how they contribute to our evolving sense of inclusivity. Tyshawn Jones embodies this sense of connection and togetherness, as evidenced by his admission that “I do everything for my mother.” Skateboarding stars like Jones are always in style, and the award-winning athlete proves it in the Tiffany Lock campaign.