Tommy Hilfiger dreams up a tropical getaway for its spring-summer 2016 advertising campaign. Photographer Craig McDean and stylist Karl Templer are back for another season. Visiting picturesque locations in St. Vincent and The Grenadines, McDean and Templer capture stylish downtime with a Caribbean spin. Adam Levine’s wife and model Behati Prinsloo is front and center, surrounded by male castaways. Embracing a nautical ease, Behati is joined by Miles McMillan, Marlon Teixeira, Nathan Owens, Jordan Barrett and Darius Trabalza Haynes.
Tommy Hilfiger Spring/Summer 2016 Campaign
Tommy Hilfiger Spring/Summer 2016 Campaign Video
Discussing the brand’s spring-summer 2016 campaign, designer Tommy Hilfiger shares, “Our Spring ’16 campaign is inspired by the eternal island vacation. My family and I have always loved the Caribbean, and Mustique in particular is our favorite place to spend time together.”
Hilfiger continues, “This season, we channel this ‘island life’ inspiration into our colorful, cool campaign with an eclectic twist. We mix nautical and tropical influences with sun-washed palettes and athletic accents; it’s all about a relaxed beach holiday with a glamorous touch.”
Tommy Hilfiger Spring/Summer 2016 Campaign: Behind the Scenes Images
Talking about Tommy Hilfiger’s branding image for the season, the label’s Chief Brand and Marketing Officer Avery Baker explains, “Our Spring 2016 advertising campaign embraces our brand’s unique visual identity and signature ‘twist’ that’s irreverent, playful and cool.”