Abél Makkonen Tesfaye AKA The Weeknd is H&M’s latest celebrity ambassador. The Can’t Feel My Face singer joins the likes of David Beckham and Tomas Berdych in partnering with the Swedish brand. The Weeknd fronts a spring 2017 advertisement for H&M, curating Spring Icons for the label. Offering a glimpse at his own personal style inclinations, The Weeknd will be picking menswear icons crafted by H&M. The selected range of fashions will be available at both H&M stores worldwide and online at HM.com. The Weeknd’s curated selection drops March 2, 2017.
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