Look familiar? Sunday Sun is the sister collection of Cheap Monday. Sunday Sun represents a more upscale brand than Cheap Monday. Fall 2008 is Sunday Sun's first collection.
"Introducing SUNDAY SUN. Here’s the story: you’re born, you learn to master your bodily functions, you have a crush on your teacher, wrestle with your hormones, start a band called the Space Paranoids, and lose your virginity. You’re a rebel without a cause. Then you quit the Space Paranoids, go to university, sleep around, buy a car, get a haircut, find a job, meet the love of your life, get a mortgage, gain weight, lose weight, have a crisis, and turn into a workaholic.
You’ve become a rebel without a crease. But a rebel without a crease is still a rebel. Just because you’ve changed the old trainers for shiny brogues, the scruffy hoodie for a nice jacket, and the torn t-shirt for an ironed collar doesn’t mean you’ve left your attitude and energy behind. Growing up doesn’t equal growing boring. That’s where SUNDAY SUN enters the picture. A fashion brand that caters for the mavericks, the freedom fighters, the truly original individuals. The troublemakers striving to get away from the humdrum of the daily grind. The people who dare to change things. And dare to show who they are. The devil is in the details throughout the very first autumn/winter collection from SUNDAY SUN. At first glance, the Gray coat looks like a perfectly straightforward frock. A closer examination, however, reveals an asymmetric collar and rather peculiar »tail« effect, creating a subtle, sophisticated variation on the theme. The Leo shirt can be worn with or without its collar, the Penny pants are cut precisely as low as you can go without losing that »smart trouser« look, and the Angie dress is an Alice in Wonderland-like play on the very small and the very big. Not to mention the t-shirts: The Sofa tee would be almost invisible lying on the sofa in an old, English library. The Roger tee adds some hop to the hip. The Rita tee is as close to a poncho as a t-shirt can get. And the plaided Camille tee looks like a slice of the Chrysler building collaged in place to prop up a slim Y frame. Such fascination with details and innovative fashion ideas fill the SUNDAY SUN studio, where elegance lives in the word »refusal«. Refuse to be a slave of the ordinary. Refuse to play it safe. Refuse to wear what everyone else is wearing. That’s what SUNDAY SUN is all about. On a creative level: clothes that redefine forms and functions; avantgarde apparel from a designer who never tires of questioning perceived truths about how a blazer should look or a tanktop be cut. On a practical/philosophical level: clothes that allow your personality to shine through. By all means play the game – but don’t forget to be an exception to the rule, the change you want to see in others. It is the last hours of the weekend. The SUNDAY SUN evening before the Monday morning hangover. And as you try out different outfits for the upcoming week, you realise that you’ve finally grown up. Grown up to manifest competence and originality, keeping the useful parts of the old you while throwing away those that are not. Two roads diverged, you chose the one less travelled by. And that, as the poet said, makes all the difference." [Sunday Sun]