Tommy Hilfiger spends summer 2026 at the deep end. Francisco Henriques, Hamid Onifadé, and Kai Paula front the swim chapter, photographed by Misha Taylor and styled by Géraldine Saglio across an estate of cypress hedgerows, white columns, and a pool the color of a Hockney.
Tommy Hilfiger Summer 2026 Campaign
Tommy Hilfiger’s wardrobe runs short in the leg and elastic at the waist, cut for the way three friends actually behave at a pool. Mint trunks with an embroidered logo on Francisco, yellow vertical stripe shorts on Hamid, and a navy diamond-print pair with a horizontal stripe hem on Kai form the central trio. A red baseball cap with the flag patch lands the brand signal in a single frame, water still beading on the wearer’s collarbone.
Striped resort shirts in green, blue, red, and yellow extend the wardrobe past the water, the same color logic Tommy Hilfiger has been working in print for forty years. Taylor shoots most of the campaign in motion, three bodies suspended mid-jump above the tile, a single figure ringed by a red and white life buoy in the middle of the rippling pool, a model perched on the coping with the vintage estate spread behind him.
Slim Aarons sits clearly in the lineage, Beverly Hills pool culture filtered through a brand that has spent decades claiming it as its own. Summer is the season Tommy Hilfiger has always understood, and the swim chapter is the label pouring its red, white, and blue Americana into a pair of trunks and a baseball cap.
The same Hilfiger instinct surfaced earlier this year when Patrick Schwarzenegger fronted the spring chapter at a sun-bleached estate.
