
Vince’s pre-fall 2026 campaign finds an unlikely companion in La Grande-Motte, the visionary seaside city designed by French-Turkish architect Jean Balladur. The advertisement draws on the ideals that shaped the resort itself, using La Grande-Motte as more than a picturesque backdrop. Balladur imagined a Mediterranean destination where sculptural concrete forms, abundant greenery, and uninterrupted views of the sea encouraged a slower way of living.
Vince Pre-Fall 2026 Campaign

Photography duo Melanie + Ramon use the city’s sweeping arches, pyramidal buildings, and geometric openings to create a visual dialogue with Vince’s understated wardrobe. The architecture gives the collection a context that feels inseparable from the clothes.

Model Tim Dibble steps into the setting wearing relaxed tailoring, lightweight knitwear, unstructured overshirts, and soft separates in cream, sand, charcoal, navy, and earthy olive. The architecture lends even the simplest looks a sense of permanence.

Vince turns to one of modernism’s most distinctive experiments instead of Mediterranean clichés, suggesting that design extends from the spaces people inhabit to the clothes they choose to wear.









Vince plays out the same architecture-first instinct in the Bonaventure Hotel lookbook with Valentin Caron and Donovan Wildfong.





