Lacoste Launches the Slam Break Premium with Arthur Fils

The French tennis star fronts the debut of Lacoste’s newest sneaker franchise, a design that draws on the brand’s court heritage.

The Fashionisto

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Published June 2, 2026

Arthur Fils standing against a sunlit white wall in a dark brown short-sleeve piqué polo, his hair in close cornrows, holding a single Lacoste Slam Break Premium sneaker by its laces in front of his chest
Arthur Fils fronts the new campaign for the Lacoste Slam Break Premium. Photo: Lacoste

Lacoste returns to the court for its latest footwear launch, introducing the Slam Break Premium, a sneaker drawing on more than six decades of the brand’s tennis history. Fronted by French tennis player Arthur Fils, the campaign places the shoe against sunlit walls and clay-red accents that nod to the sport’s palette.

The Slam Break Premium also marks the debut of the broader Slam Break franchise, a court-inspired silhouette pitched between Lacoste’s sporting roots and contemporary lifestyle dressing.

Lacoste Slam Break Premium Campaign

On-foot view of Arthur Fils tying the laces of the Lacoste Slam Break Premium sneaker in off-white leather with deep red side panels, a neon green pull tab at the heel, and a metal crocodile logo, worn over dark crinkle shorts with white socks against a clay-red painted ground beside a whitewashed wall
Arthur Fils laces up the Slam Break Premium against a sun-warmed wall. Photo: Lacoste

An off-white leather upper is paired with deep red detailing inspired by Lacoste’s clay-court history, while suede panels at the heel add contrast. A metal crocodile logo, drawn from the archive, lends the shoe one of its most distinctive details.

Arthur Fils seated on a glossy red-painted brick ledge in dark sunglasses, a dark brown short-sleeve piqué polo, and dark crinkle wide-leg trousers, the white and red Slam Break Premium sneaker on his foot with a white crocodile-logo sock, framed by a window trimmed in matching red
Arthur Fils takes a seat on a red brick ledge in shades and a brown piqué polo. Photo: Lacoste

Underfoot, Lacoste revives its Absorption De Shock technology, first developed for performance tennis models in the 2000s, for lightweight comfort and stability. Finished with a neon green heel accent, matching socks, and a special crocodile-textured presentation box, the Slam Break Premium arrives as the debut release in Lacoste’s new footwear franchise.

Pair of Lacoste Slam Break Premium sneakers in off-white leather with deep burgundy side and heel panels, perforated detailing, and a small embroidered crocodile logo, displayed on a red Lacoste presentation box atop a glossy red painted surface
A closer look at the Slam Break Premium in its burgundy and off-white colorway. Photo: Lacoste

Another campaign putting setting to work shows up in Taylor Zakhar Perez’s locker-room turn for Lacoste, where tennis club codes run through cotton trunks and waistband logos.

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