Nigo has always understood that clothes work best when they stop trying so hard, and the Kenzo spring-summer 2026 campaign finds that philosophy a perfect home. Photographer Andy Massaccesi captured the season in the South of France, amongst sun-drenched gardens where mimosa hangs over stone paths and the light does half the styling.
Kenzo Spring/Summer 2026 Campaign
Models Woosang Kim and Steffi Cook explore the outdoors in florals that range from poppies on cream cotton to magnolia blooms on deep navy. Stylist Marq Rise keeps the whole thing grounded, resisting the temptation to layer meaning onto a collection that works best when it breathes.
Kenzo’s clothes themselves are a study in pleasure taken seriously. A cable-knit cardigan in ecru worn over floral print shorts is a combination that only works when the underlying design is confident enough to carry it, and here it does exactly that.
The yellow linen overshirt billowing as Woosang runs up a cypress-lined staircase is the campaign’s most alive image, a frame that captures spring as a genuine disposition.
Nigo takes a different temperature in KENZO fall 2026, where the warmth of mimosa and open fields gives way to a cultural proposition considerably more layered.
