BOSS’ Holiday 2026 Campaign Packs for the Slopes & the Party

Snow boots share luggage space with satin lapels in BOSS’ holiday 2026 campaign starring Noah Mills.

The Fashionisto

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Noah Mills sits in the snow wearing a gray overcoat, trousers, and sneakers beside a leather bag.
Noah Mills stars in the BOSS holiday 2026 campaign, wearing a gray overcoat with tailored trousers and sneakers. Photo: Daniel Jackson / BOSS

BOSS sends Noah Mills into the snow for holiday 2026, with a wardrobe that suggests the dinner reservation matters as much as the mountain view. Daniel Jackson photographs the campaign, which also features Juhyung Kang, Hamid Onifade, Grace Elizabeth, and Annemary Aderibigbe.

Noah gives the alpine gathering its leading man, arriving beside a snow-covered Porsche with a change of clothes for the party later. Daytime styling keeps tailoring in the picture, using long gray coats and pleated trousers to give thick knitwear a defined shape. A patterned sweater and lace-up boots supply the ski-holiday associations, while a leather bag suggests someone packed for more than a weekend on the slopes.

The evening change rewards that foresight. Brown velvet with black satin lapels brings warmth to black tie, and a white scarf draped over a three-piece suit turns a practical winter accessory into a small theatrical flourish. BOSS understands the appeal of a holiday that comes with a reason to dress for dinner.

BOSS Holiday 2026 Campaign

Hamid Onifade holds a dog while wearing a white puffer jacket, scarf, and gray trousers in the snow.
Hamid Onifade bundles up in a white puffer jacket and scarf for a snowy encounter. Photo: Daniel Jackson / BOSS
Juhyung Kang wears a long gray coat and turtleneck beside Hamid Onifade in layered knitwear and a beanie.
Hamid Onifade and Juhyung Kang take BOSS tailoring into the mountains with layered knitwear and winter coats. Photo: Daniel Jackson / BOSS
Noah Mills wears a patterned sweater, white scarf, gray trousers, and lace-up boots beside a snow-covered Porsche.
Noah Mills arrives in a patterned sweater and lace-up boots, with a puffer jacket tucked under his arm. Photo: Daniel Jackson / BOSS
Noah Mills wears a brown velvet dinner jacket and black bow tie beside Grace Elizabeth in a black evening dress.
Noah Mills changes into brown velvet and a bow tie, joining Grace Elizabeth for the evening. Photo: Daniel Jackson / BOSS
Juhyung Kang wears a white suit with a gray turtleneck and sunglasses against snowy mountains.
Hamid Onifade, Grace Elizabeth, Annemary Aderibigbe, Noah Mills, and Juhyung Kang walk together in winter clothing in the snow.
Hamid Onifade wears a white hooded coat, scarf, and knitwear with gray trousers in the snow.
Noah Mills wears a three-piece suit and white scarf in the snow for the BOSS Holiday 2026 campaign.
Juhyung Kang wears a white puffer jacket and scarf with black trousers in the snow at night.
Annemary Aderibigbe embraces Hamid Onifade, who wears a black jacket, white turtleneck, sunglasses, and a brown bag.
Hamid Onifade, Noah Mills, Juhyung Kang, Grace Elizabeth, and Annemary Aderibigbe gather in eveningwear indoors.

Daniel Jackson also photographed the BOSS by Beckham fall-winter 2026 campaign, trading alpine celebrations for the rituals of English country life.

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