Ami Paris travels to the South of France for its summer 2026 campaign, “Ami d’été.” Photographed by Victor Brun and styled by Javier De Pardo, model Valentin Humbroich appears as part of a larger vision, one centered on the effortless confidence and sociability that have long defined Alexandre Mattiussi’s approach to menswear.
Ami d’été Summer 2026 Campaign
Set against a Mediterranean holiday, the advertisement presents a wardrobe of vintage-inspired polos, bowling shirts, relaxed trousers, and lightweight separates made for long days under the sun. Ami depicts a vision of summer shaped by friendship, leisure, and the simple pleasure of being somewhere beautiful.
Mattiussi has long positioned Ami as a brand grounded in human connection, and Ami d’été continues that tradition. The reappearance of the Mirage sneaker reinforces a growing signature within the house, while the royal blue “Thank You For Being a Friend” T-shirt from the brand’s 15th anniversary capsule points back to the values that have shaped Ami since its founding.
Against a backdrop of sea, sun, and whitewashed architecture, the Ami d’été collection puts forward a particular French idea of summer, one shaped by companionship, long lunches, and time well spent.
Ami’s friendship-and-humility through line appears in João Neves’ spring campaign for the house.
