Stone Bonker Fall 2010 Campaign | Fernando Johann by Gustavo Zylberstajn

The Fashionisto

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Published April 28, 2010

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Led by graphic designer Joao Henrique Correia, Brazilian label Stone Bonker looked to online communities as a source of inspiration for their fall 2010 campaign. Moved by the reality of people sharing their personal style on Lookbook.nu, the label commissioned photographer Gustavo Zylberstajn for an energetic campaign featuring Fernando Johann and Michella Cruz styled by Felipe and Ricardo Bruno. Showcasing fall’s collection, which was modeled after Jean-Luc Godard’s Breathless characters Michel Poiccard and Patricia Franchisi, the range takes shape around a relevant wardrobe that plays it low-key without sacrificing tailoring.

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