SSENSE marks the arrival of The North Face’s 1996 Retro Nuptse jacket in exclusive colorways with a striking campaign titled “The Cliffhanger.” Captured by photographer Grant James-Thomas, the visuals channel the brand’s adventurous DNA, playing off dramatic landscapes and highlighting the Nuptse’s rugged appeal.
SSENSE x The North Face Nuptse Jackets
Revisiting the 1996 classic, the Nuptse down jacket gets a fresh spin while staying true to its roots. Made from recycled nylon ripstop, it blends sustainability with durability, reflecting The North Face’s longstanding reputation for gear built to withstand the elements.
The down jacket’s windproof, water-repellent, and abrasion-resistant properties showcase a design meant for the unpredictable. Thoughtful details, such as a stowaway hood and concealed bungee-style drawstrings, add versatility.
Ashley Munns oversees the SSENSE x The North Face campaign art direction, while Celina Bussiere shapes the creative vision. Models Kory Harvey and Moli Grewal take center stage, styled by Lara McGrath. They wear the season’s refined monochromatic pieces, a nod to The North Face’s understated yet impactful style.
The campaign, styled against the raw beauty of coastal cliffs and misty peaks, mirrors the spirit of exploration. The 1996 Retro Nuptse is available in five exclusive SSENSE colorways: black, taupe green, algae blue, gravel, and summit gold. This palette balances muted tones with bolder options.
With every detail accounted for, this SSENSE exclusive forges a connection between past and present, making a case for functional outerwear as a style statement.
