When you have a winning look that is getting notice, it only makes sense to develop a diffusion line. New favorite Robert Geller is doing just that. Hitting stores between January and February of next year will be a Geller cut and sew line called Seconds. The line of made in Japan shirting basics will retail from $80 to $140 and even include styles specifically designed for women. At such a reasonable price, this is one Geller collection that will fly off the racks.