Scotch & Soda unveils its first global campaign for fall-winter 2016. Showcasing a wardrobe of rich colors and patterns, the advertisement conveys the brand’s international approach to style. A new season sees Scotch & Soda referencing diverse locations that range from a small Norwegian village to the Highlands of Scotland.
Discussing the design process, the label explains, “Every collection starts off with our designers exploring new parts of the world in search of uniqueness. We never quite know what we’re looking for–it could be anything; from a vintage wallpaper to words in a poem. Everything we collect is curated and remixed back home in Amsterdam.”