Salvatore Ferragamo brings joy to the season with its first-ever holiday campaign. The brand’s women’s creative director Paul Andrew collaborates with photographer Sofia Malamute for the outing. The models celebrate the season in style as they showcase the Italian brand’s latest covetable pieces. Models Ryu Wankyu, Tevin Steele, Chuyan He, Fabienne Dobbe, and Malaika Firth star in the advertisement. They also appear in a series of videos, which highlights Salvatore Ferragamo’s must-have accessories.
Andrew discusses the campaign:
Being part of Ferragamo’s story is a true gift. Our dynamic creative community has all the rich heritage of this house to explore, and we enjoy total freedom to play with those codes from the past in order to reinvent them for the present.
The designer continues,
Shooting this campaign alongside Sofia and watching all that work come alive was extremely exciting. That’s because the greatest privilege in being able to explore the archive passed down via generations of Ferragamo expertise and passion lies in being able to introduce it to a new generation.