Continuing a fusion of music and fashion, Louis Vuitton announces a new chapter with the introduction of its most recent house ambassadors, the band RIIZE. The choice of RIIZE is not simply a nod to their musical talent but a celebration of their fearless and audacious spirit that aligns seamlessly with the ethos of the historic Maison.
RIIZE – Louis Vuitton House Ambassadors
RIIZE, a name that signifies the dual notion of rise and realize, perfectly mirrors Louis Vuitton’s bold and nature. Louis Vuitton’s new images of Anton, Shotaro, Wonbin, Eunseok, Sungchan, and Sohee see the band members dressed in selections from Louis Vuitton’s pre-spring 2024 collection.
Each frame captures RIIZE’s bold attitude and the graphic nature of Louis Vuitton’s latest menswear. RIIZE’s signature Emotional Pop music style is given a visual counterpart in these compositions—the monogram and camouflage print jackets, the denim on denim, and the structured cargo pants all speak to a style that’s at once comfortable and liberating.
The featured fashion choices reflect the RIIZE’s trendsetting vision, highlighting why their partnership with Louis Vuitton is eagerly anticipated. The synergy between the band’s daring pursuit of dreams and Louis Vuitton’s legacy of innovation and luxury fashion is palpable in these stylized images.
A sense of movement and a forward trajectory resonates with RIIZE’s musical narrative. While diverse, their wardrobe for the photo shoot—from the textural depth of monogram denim to the edgy cool of camo—maintains a cohesive aesthetic that’s true to Louis Vuitton’s design principles.
With RIIZE now part of its storied lineage, Louis Vuitton reiterates its commitment to fostering connections that transcend traditional boundaries. The group’s approach to fashion and music mirrors the Maison’s dedication to craftsmanship and storytelling.