Biker Chic–Always ones for breaking the mould, going against the grain and merging together the unexpected, Ralph Lauren have done it yet again- unleashing their motorcyclists upon the streets of Paris in an effort to showcase their ‘RRL’ subsidiary and its continuing work with all things denim, vintage and now, it would seem, motorcycle-chic. Founded in 1993, RRL arrived directly out of the left-field, bringing something altogether very fresh to the New York City based brand-name. Who’d have thought bike clinics could blend so seamlessly with fashion launches? Only those geniuses at Ralph Lauren…
