Ralph Lauren launches its latest fragrance for men and hopes to make a significant impact. The notable brand turns to model influencers Luka Sabbat, Gigi Hadid, and Lucky Blue Smith to front its campaign for Ralph’s Club. The trio dresses up to the nines to celebrate the exciting new fragrance.
Dashing evening style meets a southwest appeal as Luka and Lucky embody the Ralph Lauren man. The models appear before the lens of photographer Glen Luchford for the occasion–capturing “a lesson in modern elegance and timeless subtlety.”
Ralph’s Club arrives in a flask-styled bottle and represents Ralph Lauren’s latest woody fragrance for men. The Eau de Parfum includes top notes of lavender and clary sage with a middle of Virginia Cedar. A vetiver base rounds out Ralph’s Club.