Rabanne H&M: The Apex of Hedonism & Empowerment

The Fashionisto

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Published October 25, 2023

Vinnie Hacker and Dana Smith appear in the Rabanne H&M campaign.Pin
Vinnie Hacker and Dana Smith appear in the Rabanne H&M campaign. Photo: H&M

H&M has joined forces with Rabanne to unveil an audaciously glamorous collection. Scheduled to launch on November 9, 2023, this collaboration is a nod to the iconic 1960s designs of Rabanne’s late founder, Paco Rabanne. Julien Dossena, the current creative director of Rabanne, spearheads this venture, infusing the collection with a modern twist.

H&M Rabanne Collection

Ayomide Onasanya wears a faux fur hooded jacket with silver trousers from the Rabanne H&M collection.Pin
Ayomide Onasanya wears a faux fur hooded jacket with silver trousers from the Rabanne H&M collection. Photo: H&M

Dossena is no stranger to pushing boundaries. “As a designer, I’ve always been interested in exploring hedonism and empowerment,” he remarks. His enthusiasm for the H&M partnership is palpable: “I was very enthusiastic to work with H&M on a collection that will introduce Rabanne’s avant-garde energy to a wider audience in a democratic way.”

This sentiment is reflected in the collection, with the tailoring particularly eye-catching, serving as the focal point of the advertising campaign.

Making a splash in bold styles, Vinnie Hacker and Arnelle Slot star in the Rabanne H&M campaign. Pin
Making a splash in bold styles, Vinnie Hacker and Arnelle Slot star in the Rabanne H&M campaign. Photo: H&M

Social media influencer Vinnie Hacker takes center stage in the campaign, embodying the collection’s bold tailoring. His attire is a fusion of military-inspired elements and shimmering silver metallics, reminiscent of Rabanne’s recent Phantom Parfum advertisement featuring Charlie Heaton.

Issa Perica dons tailoring from the Rabanne H&M collection.Pin
Issa Perica dons tailoring from the Rabanne H&M collection. Photo: H&M

For those looking to make a statement this holiday season, consider pairing the collection’s bold accessories with minimalist counters to balance the look. The metallic elements lend themselves well to a night out but can be toned down with earthy colors for a daytime ensemble.

Noma Han showcases glam leisure wear from the Rabanne H&M collection.Pin
Noma Han showcases glam leisure wear from the Rabanne H&M collection. Photo: H&M

This collaboration serves as a strategic move for both brands. For H&M, it elevates its status in the fashion industry by aligning with a luxury brand. For Rabanne, it’s an opportunity to reach a broader audience without diluting the brand’s avant-garde essence. Altogether, the H&M Rabanne collection celebrates individuality, empowerment, and democratic design.


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