Pharrell Establishes Long-term Partnership with Adidas Originals

March 27, 2014


Pharrell x Adidas Originals–It’s good to be Pharrell Williams. On the heels of collaborations with Comme des Garcons, UNIQLO and G-Star Raw, the Happy singer has connected with Adidas, partnering for an Adidas Originals collection, which will be released this summer. Pharrell’s summer collection will the be the first of many with Adidas Originals. Owning his own textile company, Willaims’ Bionic Yarn will be used for some of the upcoming products. Talking about the new collaboration, Pharrell shared, “Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.”