![Pepe Jeans Fragrance Campaign 1 Models Tom Webb and Julieta Gracia front Pepe Jeans' fragrance advertisement featuring 'Bright for Her' and 'So Bold for Him.'](https://www.thefashionisto.com/wp-content/uploads/2023/12/Pepe-Jeans-Fragrance-Campaign-1.jpg)
Ready to transition from winter to spring, the latest advertisement from Pepe Jeans ushers in a fresh new aura with its two fragrances: Bright for Her and So Bold for Him. Captured in black and white, the visuals are a striking interplay of light and shadow, accentuating the sleek design of the fragrance bottles.
The campaign imagery is as fresh as the scents it promotes, with the black-and-white aesthetic imparting a timeless elegance. This simplicity in presentation is a nod to the clear, bright notes of the fragrances themselves, which promise to be quintessential additions to any spring ensemble.
Pepe Jeans So Bold for Him Advertisement
![Pepe Jeans Fragrance Campaign 2 Tom Webb and Julieta Gracia share a moment dressed in denim for Pepe Jeans' latest campaign.](https://www.thefashionisto.com/wp-content/uploads/2023/12/Pepe-Jeans-Fragrance-Campaign-2.jpg)
So Bold for Him, with its woody aromatic profile, is a confident stride through urban landscapes, its bottle mirroring the scent’s character with a bold transition from deep blue to a metallic top.
The notes of bergamot, mandarin orange, and an innovative t-shirt accord give way to the herbal freshness of violet leaf, lavender, and clary sage, grounding in a robust base of white leather, tonka bean, Haitian vetiver, and tobacco.
![Pepe Jeans Fragrance Campaign 3 Pepe Jeans enlists models Julieta Gracia and Tom Webb as the faces of its 'Bright for Her' and 'So Bold for Him' fragrances.](https://www.thefashionisto.com/wp-content/uploads/2023/12/Pepe-Jeans-Fragrance-Campaign-3.jpg)
Pepe Jeans crafts a narrative of olfactory sophistication, effortlessly blending traditional sensibilities with a modern twist. The fragrances embody a lifestyle—a companion to the wearer’s daily journey through busy city streets or serene park paths.
Bright for Her and So Bold for Him complete the very essence of a spring day, offering a sensory reflection of the season’s awakening.