Pepe Jeans Entices with So Bold for Him Fragrance

The Fashionisto

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Published December 31, 2023

Models Tom Webb and Julieta Gracia front Pepe Jeans' fragrance advertisement featuring 'Bright for Her' and 'So Bold for Him.'Pin
Models Tom Webb and Julieta Gracia front Pepe Jeans’ fragrance advertisement featuring ‘Bright for Her’ and ‘So Bold for Him.’ Photo: Mark Rabadan / Pepe Jeans

Ready to transition from winter to spring, the latest advertisement from Pepe Jeans ushers in a fresh new aura with its two fragrances: Bright for Her and So Bold for Him. Captured in black and white, the visuals are a striking interplay of light and shadow, accentuating the sleek design of the fragrance bottles.

The campaign imagery is as fresh as the scents it promotes, with the black-and-white aesthetic imparting a timeless elegance. This simplicity in presentation is a nod to the clear, bright notes of the fragrances themselves, which promise to be quintessential additions to any spring ensemble.

Pepe Jeans So Bold for Him Advertisement

Tom Webb and Julieta Gracia share a moment dressed in denim for Pepe Jeans' latest campaign.Pin
Tom Webb and Julieta Gracia share a moment dressed in denim for Pepe Jeans’ latest campaign. Photo: Mark Rabadan / Pepe Jeans

So Bold for Him, with its woody aromatic profile, is a confident stride through urban landscapes, its bottle mirroring the scent’s character with a bold transition from deep blue to a metallic top.

The notes of bergamot, mandarin orange, and an innovative t-shirt accord give way to the herbal freshness of violet leaf, lavender, and clary sage, grounding in a robust base of white leather, tonka bean, Haitian vetiver, and tobacco.

Pepe Jeans enlists models Julieta Gracia and Tom Webb as the faces of its 'Bright for Her' and 'So Bold for Him' fragrances.Pin
Pepe Jeans enlists models Julieta Gracia and Tom Webb as the faces of its ‘Bright for Her’ and ‘So Bold for Him’ fragrances. Photo: Mark Rabadan / Pepe Jeans

Pepe Jeans crafts a narrative of olfactory sophistication, effortlessly blending traditional sensibilities with a modern twist. The fragrances embody a lifestyle—a companion to the wearer’s daily journey through busy city streets or serene park paths.

Bright for Her and So Bold for Him complete the very essence of a spring day, offering a sensory reflection of the season’s awakening.


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