Paolo Pecora Milano looks to photographer Vito Fernicola and stylist Pau Avia to capture its fall-winter 2018 campaign. The brand celebrates a modern appreciation of fashion with the concept of capturing street style. Men’s creative director Filippo Pecora shares,
We chose to shoot the FW 18-19 campaign on the road, far from the glossy and artificial image of photography studios.
We want to make an impact on the public through an extremely realistic image that our loyal or potential customers can identify with. Reflecting the label’s balance between sartorial tradition and contemporary sportswear, models Coco Roussel, Cohen Pinko, and Malick Darbo come together in must-have fashions.