Orlando Bloom pops as the new ambassador of BOSS eyewear. The Carnival Row star reunites with the German fashion brand as the face of its spring-summer 2020 campaign. Photographed by Matthew Brookes, Bloom appears in colorful images that mirror his status as a cultural icon. After all, Bloom appeared in both the Lord of the Rings and Pirates of the Caribbean franchises. Embracing the starting point of “Everybody has a story to tell,” Bloom is front and center for an outing that
is an optimistic fusion of pop color, effortless cool, and endless possibilities, with [the actor] bringing a laid-back, playful approach to the modern frames in the spring-summer 2020 collection.
Related: BOSS Announces Orlando Bloom as Face of Spring ’20 Eyewear Campaign