Rallying their fanbase to make a difference, One Direction launches their action/1D campaign, aiming to bring attention to world poverty, inequality and climate change. The discussion ties in to two world summits that will take place in New York and Paris with world leaders, who can make a difference. Bono, Ben Affleck and more are also calling out for people to raise awareness. One Direction encourages fans to contribute their voice to a global conversation, using film, photos and the #action1D hashtag.
Selected content will be revealed as part of the action/1D campaign to coincide with the reveal of the sustainable development framework at the UN in New York. One Direction shares, “Time and again our fans have shown how creative and powerful they can be when they unite and that’s why we want to all join together to speak out and hopefully make a real and lasting change to the world around us. Young people really do have the power to help end poverty, tackle inequality and to stop dangerous climate change. Now is the time for us to unite, take action and raise our voices to show that we care about the future of our planet.”
