For its latest men’s drop for spring 2023, Nudie Jeans poses the dilemma: how can one maintain composure when it sometimes seems like life is swirling around them? They celebrate those who don’t surrender their dreams and stand out from the masses to make sense of all the craziness. The Nudie man embodies someone that finds a way through difficulty—no matter how strange things get.
This season, Nudie Jeans creates an almost-mystical blend of fashion and fact. The Swedish brand takes on a vintage vibe that encompasses style elements from the 70s and 90s—denim is featured in French blue shades that bring out the best of the seventies, while stonewashed pieces evoke the nineties. Nudie Jeans’ stylish throwback is complete with fashion statements such as its brown nappa leather jacket, navy boiler suit, or “Stay Golden” ringer tee.