Nick Jonas takes his role as brand ambassador for Creative Recreation in a new direction for spring. The singer designs a unisex capsule collection for the brand. Six sneaker styles make up the range, which is named 1410. The numbers represent Jonas’ initials in the alphabet.
The sneakers launch February 11, 2017, but before then, you can preview the collection with a campaign shoot by Yu Tsai. The photographer reunites with Jonas after shooting his brother Joe for GUESS Underwear. The Chains singer takes up creative direction for the studio shoot, showcasing his new line along with his buzz-worthy personal style.