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Nick Jonas Launches Unisex Shoe Capsule with Creative Recreation

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Nick Jonas sports sneakers from his new unisex capsule collection for Creative Recreation.
Nick Jonas sports sneakers from his new unisex capsule collection for Creative Recreation.

Nick Jonas takes his role as brand ambassador for Creative Recreation in a new direction for spring. The singer designs a unisex capsule collection for the brand. Six sneaker styles make up the range, which is named 1410. The numbers represent Jonas’ initials in the alphabet.

Related: Nick Jonas Joins Emporio Armani for Milan Fashion Week

The sneakers launch February 11, 2017, but before then, you can preview the collection with a campaign shoot by Yu Tsai. The photographer reunites with Jonas after shooting his brother Joe for GUESS Underwear. The Chains singer takes up creative direction for the studio shoot, showcasing his new line along with his buzz-worthy personal style.

Nick Jonas Creative Recreation Campaign

Nick Jonas poses for a campaign image with models Naley Junior and Karmay Ngai.
Nick Jonas poses for a campaign image with models Naley Junior and Karmay Ngai.
Singer Nick Jonas rocks a leather biker jacket and skinny jeans with black sneakers from his Creative Recreation collection.
Singer Nick Jonas rocks a leather biker jacket and skinny jeans with black sneakers from his Creative Recreation collection.
Models Karmay Ngai and Naley Junior sport sneakers from Nick Jonas' Creative Recreation collection.
Models Karmay Ngai and Naley Junior sport sneakers from Nick Jonas’ Creative Recreation collection.
Yu Tsai photographs Nick Jonas in sneakers from his Creative Recreation collection.
Yu Tsai photographs Nick Jonas in sneakers from his Creative Recreation collection.