MSGM Packs Graphic, Architectural Punch for Spring Ads

The Fashionisto

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Published January 10, 2016

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Updated August 20, 2019

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Models Connor Newall and Benno Bulang star in MSGM’s spring-summer 2016 campaign.

MSGM Spring/Summer 2016 Campaign

Fashion photographer Ben Toms and stylist Robbie Spencer reunite, joining creative forces for MSGM’s spring-summer 2016 advertising campaign. The bright, bold outing mirrors designer Massimo Giorgetti’s new range perfectly. Capturing a youthful essence, the advertisement stars up and coming models Sol Goss, Connor Newall and Benno Bulang. Posing for unassuming photos, the trio are clad in Giorgetti’s oversized designs and colorful striped tops.

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MSGM spring-summer 2016 campaign featuring models Sol Goss and Marjan Jonkman.

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Benno Bulang and Connor Newall step out for MSGM’s new spring campaign.

MSGM Spring/Summer 2016 Menswear

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MSGM embraces light wash denim for spring.

When it comes to designer Massimo Giorgetti’s design aesthetic, the MSGM creative director beautifully blends an adventurous spirit that pushes forward men’s shapes with an eye for irresistible prints and patterns. MSGM’s spring-summer 2016 collection adds a young flair to the season with graphic stripes, contrasted against minimal, relaxed numbers.

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Colorful stripes and graphic patterns are front and center for MSGM’s spring-summer 2016 collection.
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MSGM goes minimal with a monochromatic tan number.
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Bright striped oversized knitwear contributes to MSGM’s hero pieces for spring.

Shop MSGM’s Latest Men’s Arrivals

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MSGM Vinyl Logo Print T-Shirt

Transitioning into spring, core pieces from MSGM are now available from Italian luxury retailer LUISAVIAROMA. The selection includes fun vinyl print logo tees, oversized denim shorts and striped trousers. MSGM’s must-have fashions are crafted with a certain nostalgia for relaxed silhouettes and easy dress.

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MSGM Linen Jacquard Pants
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MSGM Cotton Denim Jacket
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MSM Logo Cotton Sleeveless Tee
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MSGM Light Cotton Denim Shorts

Shop MSGM on LUISAVIAROMA.com.


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