Marks & Spencer’s fall-winter 2023 campaign marks a shift in the brand’s fashion narrative, championing the ‘Anything But Ordinary’ brand platform. This initiative serves as M&S’s first solo men’s campaign in over eight years, a strategic move to reconnect with the modern man’s wardrobe needs.
M&S Fall/Winter 2023 Campaign
Mitch Hughes, the Menswear Director at M&S, emphasizes the brand’s commitment to their clientele, stating, “We’ve spent a lot of time understanding our menswear customer—from his shopping habits to his style preferences.”
Hughes continues, “We’re really proud of the collections, and we can’t wait to see and hear the reaction from customers in the all-important autumn-winter season.”
The campaign, photographed by Tom Craig, weaves the industrial charm of Manchester’s northern backdrop into the collection’s fabric. Set against the historical Salford Lads & Girls Club, the images radiate a raw, authentic energy, mirroring the city’s blend of heritage and modernity.
Craig’s lens captures the essence of M&S’s vision—a balance of classic style with a contemporary edge. Each model’s muted ensembles and thoughtful placement, including the faces of Axel Hermann, Yun Hoseok, George Barnett, Filipe Neves, and Paul Binam, evoke a sense of effortless sophistication synonymous with the M&S brand.
Each ensemble is carefully curated to reflect the sartorial prowess of the M&S man. From classic wool coats to tailored trousers, M&S delivers a collection for men seeking to make their mark in an ‘Anything But Ordinary’ world.
