Moncler Grenoble takes the lead with its fall-winter 2024 collection and a brand-new campaign lensed by Mario Sorrenti. Set against the stark drama of alpine landscapes, the campaign spotlights the balance of high-performance and style that has become Moncler Grenoble’s hallmark.
Moncler brand ambassadors Lucas Pinheiro and Shaun White join model Clément Chabernaud in an advertisement that blends technical expertise with aesthetic finesse.
Moncler Grenoble Fall/Winter 2024 Campaign
Lucas Pinheiro, a World Cup alpine ski racer known for his precision and daring moves on the slopes, embodies Moncler Grenoble’s spirit of adventure.
Shaun White, a three-time Olympic gold medalist and snowboarding icon, brings his legendary presence to the Moncler Grenoble campaign, reinforcing the brand’s deep connection to performance-driven excellence.
Ski-ready ensembles dominate Moncler Grenoble’s collection, including essentials crafted from technical wool flannel and velvet—a tactile pairing that elevates mountain wear into luxurious territory. Poplin layers add versatility, ensuring adaptability from snowy slopes to après-ski lounges.
Moncler’s commitment to performance is clear in its integration of waterproof, thermal-insulating, and breathable features. Whether it’s the textured charcoal ski jacket styled with a cozy knit turtleneck or the puffed white down jacket accented with Moncler-branded goggles, the designs convey practicality with allure.
Accessories play a central role in completing the looks, with reflective goggles and snow boots. Bright pops of crimson punctuate the monochromatic palette, as seen in a bold red Grenoble jacket, adding vibrancy to the otherwise muted tones.
With ambassadors like Pinheiro and White enriching the brand’s story, the season bridges luxury and functionality, sure to leave a lasting impression on and off the slopes.
