Sam Way

Sam Way is a British model and singer-songwriter from Crediton, Devon, whose career in fashion began with a scouting encounter during a day trip to London with his mother. Signed to Models 1 shortly after turning sixteen, he developed an international modeling career while gradually finding a more personal voice through music.

His fashion portfolio includes advertising for Diesel and Paco Rabanne, alongside recurring work for Orlebar Brown. Magazine assignments brought him into publications including Numéro Homme and Hercules. A 2015 feature for Mr Porter, photographed in Malta by Laurence Ellis, introduced his songwriting alongside the clothes, making music part of his public identity early in its development.

Both his parents wrote songs, and his father encouraged him to pick up a guitar. After moving to London, Sam began writing during a period of loneliness and heartbreak. In a 2019 conversation with Boys by Girls, he recalled meeting music industry figure Eric Hall in a local café. Hall’s response to his early songs encouraged him to pursue them beyond his immediate circle.

Sam drew a clear distinction between his two professions. “Modeling is something that happened to me, whereas music is something I am making happen,” he explained. He valued the performance involved in both, while songwriting allowed him to choose what he wanted to express.

His recordings, including the EP Architect, developed from that personal practice. In a collection of reflections published on his own website, Sam described messages from listeners who had found comfort in his songs as some of his proudest professional moments.

Modeling continued alongside that work, from Orlebar Brown’s cruise 2019 collection to Gieves & Hawkes’ spring-summer 2025 campaign. The career that began through an unexpected introduction became a continuing profession, with music giving him another way to connect with an audience.